Shockvertising Blog

http://www.vancouversun.com/Shockvertising+spreads+through+media+clutter/2145422/story.html

Summary

A woman was being stalked for an ad for Toyota. She sued Toyota for $10 million. The stalker said that he had emails and videos. They even used Toyota's car to follow the woman around. Lindsay Meredith from Simon Fraser University said you can be noticed even if you annoy people. Different companies are beginning to use shockvertising to get peoples attention for example a woman breast feeding rotten meat, pigs eating themselves and people peeing in public. Oliver Gleeson said "It's amazing how 10000 people can enjoy an ad but it only takes one person to call the Competition Bureau and make waves."

Connections

This article connects to freedom. The companies have the freedom to do what ever they want even if it means stalking someone and threatening someone. Even if companies are being sued for millions of dollars they still have millions more even in this recession. I think they will keep trying to shockvertise because it does make people remember there ads more easily.

Reflection

I think the woman is right and Toyota is wrong. Toyota should not be doing this even if they think it is a good idea because being stalked is a serious crime and this woman had a right to fear for her life because if this was a real stalker he could of kidnapped her or killed her. For those reasons I do not know why Toyota thought that stalking someone was a good idea on how to promote there car because obviously it was not because now they are getting sued for $10 million.